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Monday, October 15, 2012


The very talented Jewel shows her commitment to wanting all breast cancer survivors to understand that they have breast reconstruction options after a mastectomy or lumpectomy. She has joined with PSA to be a part of the Breast Reconstruction Awareness Day, or BRA Day USA, campaign. This effort is designed to educate women about their options after breast cancer.

Jewel's benefit song, "Flower" can be found on BraDayUSA and is also on iTunes. Raising awareness is such an important task and we commend her and all those involved in this mass education for women everywhere.

Many women still do not understand that reconstruction is an option for them in the first place. The need for awareness is huge. Waiting until after treatments and surgery significantly effects their options and results for breast reconstruction. A recent study shows that:


  • Less than a quarter (23%) of women know the wide range of breast reconstruction options available.
  • Only 22% of women are familiar with the quality of outcomes that can be expected.
  • Only 19% of women understand that the timing of their treatment for breast cancer and the timing of their decision to undergo reconstruction greatly impacts their options and results.


For this reason we have to say thank you to Jewel and all the others who have joined in the effort to educate women of their options. Knowledge is power!

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